What is SEO?
SEO, or search engine optimization, is the process of using keywords naturally throughout your website’s pages to help search engines like Google, Yahoo, and Bing crawl and find your content. SEO helps search engines find relevant content and refer users who are searching for content through the use of keywords. Basically stated, SEO like https://scottkeeverseo.com/honolulu-seo/ is making sure that the web’s search engines can find your pages and deliver them to people looking for them based on phrases or words that you are using.
Why are Rankings Important?
SEO rankings are important because they indicate the order in which the search engines deliver the web content to users. You want your business to be at the highest point in the search rankings as you can because it provides more visibility for your business. Users tend to click on items from the first page of search results. They have more trust in results from the top of the results page, and those at the top of the list tend are recognized as authorities in their niche.
With 75% of users never scrolling past the first page of results according to Marketshare.Hitslink. That means if you are not SEO optimized and competitive, customers are not going to find you. SEO is also important because the majority of organic clicks go to the top three organic search results. Staying competitive in your keywords keeps you near the top of the pack and on the front page.
Why is SEO important for Local or Small Companies?
SEO starts with getting your site recognized by business directories like Foursquare, Yelp, and Superpages. Google your business, and if it does come up, you can “claim” it. Having these localized pages helps you to gather reviews.
Even your local customers in Dayton, Ohio are using the internet to review their options and research businesses before they buy. If you want to appear trustworthy and as a real business, you need to have an online presence in this day and age. Your website works for you 24/7 where as a mass-mailed flyer or a paper ad only work if a potential client actually sees it.
Potential clients are looking for you and will find you and your website and other SEO business pages through your ability to be optimized for search engines. The difference is that customers get to hear your message on their terms instead of by disruptive marketing.
Customers are Searching for You
Believe it or not, customers are already looking for you. Forty-six percent of all searches using Google are for local, and local mobile searches result in an offline purchase 78% of the time, while 64% of local users find local businesses mainly through search engines.
It’s clear that customers are using the internet to find what they need locally and reviewing and researching their options. You should be part of the conversation about your products and services. The best way to do that is to be search engine optimized and show up at the top of the results for your keywords.
SEO isn’t just for big nationwide businesses. It benefits and is cost effective for small, local businesses as well. Be sure to claim your business on online business directories to start your marketing campaign.